"Hawk Tuah" Girl Takes TikTok by Storm, Launches Merch Line

The "Hawk Tuah" girl has skyrocketed to internet fame, becoming a TikTok sensation and quickly spreading her catchphrase across other social media platforms. Now, she’s capitalizing on her viral moment with a new line of merchandise.

The phenomenon began when the interviewers from TimandDeeTV stumbled upon the soon-to-be-famous woman and her friend in Nashville, Tennessee. During the interview, she exclaimed “hawk tuah,” a phrase that quickly captivated the internet. Viewers were eager to identify the mysterious woman behind the viral moment.

Initially, TikTok users speculated that Elayna Robinson was the "hawk tuah" girl, but she debunked this theory in a follow-up video. Further investigation revealed that the viral stars were Chelsea Bradford and Hailey Welch, confirmed through a VSCO post featuring the duo.

The catchphrase has since inspired a flurry of memes and creative content, from music remixes to painted scenes depicting the moment. It even crossed into the world of Pokémon TCG, with a commentator humorously integrating "hawk tuah" into a game move description.

As the phrase gained momentum, fans began producing their own merch. However, the official line of "Hawk Tuah" merchandise is being launched by Fathead Threads, who collaborated directly with Hailey Welch. Welch is even signing some of the exclusive merch, ensuring that a portion of the proceeds goes to her.

This collaboration solidifies Welch as the authentic "hawk tuah" girl, despite her TikTok account going private shortly after the video went viral. The popularity of the "hawk tuah" girl is the latest in a series of TikTok trends, similar to the viral success of Carter Vail’s song ‘Dirt Man.’

For those looking to own a piece of this viral moment, the official "Hawk Tuah" merch is now available, turning a spontaneous interview clip into an internet sensation and a new fashion statement.