KICK's Growth Surges as Twitch Faces Backlash

KICK has seen a major jump in sign-ups this October as Twitch’s policy changes upset its user base. Streamer Big E reported a 40% increase, and high-profile streams like @WestCOL’s 1.4 million-viewer event highlight KICK’s rising appeal amid Twitch’s controversies.

KICK is also making moves to keep momentum, introducing VTuber-friendly rules and a "KICK Currency" that lets viewers earn by watching streams. Though still a smaller player, KICK is building traction, with some industry leaders speculating that Amazon may sell or even shutter Twitch in the future.