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Logan Paul & KSI’s Prime Hydration Sued Over “Malicious” Trademark Infringement

X Hydration alleges Prime X's logo and colors infringe on its trademarks, causing irreparable harm and public confusion.

PRIME

Logan Paul and KSI’s Prime Hydration brand is under legal scrutiny again, as a lawsuit filed on November 8 claims trademark infringement over Prime’s new “X” logo design.

Filed by Minnesota-based X Hydration, the suit alleges that Prime X's black “X” logo, which was launched during a treasure hunt event this summer, closely resembles X Hydration’s registered mark.

According to the complaint, X Hydration argues that Prime Hydration’s color choice for the new bottles—pink and blue—matches X Hydration’s existing product designs, which the company believes was done to confuse consumers further.

United States District Court

The lawsuit claims these branding decisions by Prime were “malicious” and “deliberate,” resulting in “irreparable harm” to X Hydration’s brand.

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