Prime by Logan Paul and KSI beats out Gatorade at Walmart last month

In recent weeks, Prime Hydration, the brainchild of former rivals Logan Paul and KSI, has ascended to the pinnacle of Walmart's sales charts, emerging as the most coveted sports and hydration beverage on the shelves.

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Back in 2022, when Prime first hit the market, few could have predicted its meteoric rise. Fast forward to 2023, and Logan Paul proudly announced Prime's unprecedented achievement of selling over 1 billion bottles worldwide.

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Now, recent sales data reveals that Prime's dominance at Walmart shows no signs of waning. According to Trey Steiger's LinkedIn update, Prime Hydration, backed by Congo Brands, has outperformed all competition in the sports and rehydration beverage category.

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With flavors like 'Cherry Freeze' and 'Glowberry' leading the charge, Prime has left its competitors in the dust. Surpassing even the stalwart Gatorade, Prime's sales figures have shattered expectations, raking in an impressive $7 million in just four weeks.

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Furthermore, Prime's latest statistics speak volumes. The 'Cherry Freeze' flavor alone has seen an astounding 2,287,305 units sold, while 'Glowberry' follows closely with 1,173,754 units flying off the shelves. These staggering numbers not only attest to Prime's popularity but also to its undeniable dominance in the market.

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This remarkable success underscores Prime's enduring appeal and relentless growth trajectory. As Prime continues to captivate consumers and expand its reach, it's clear that the era of hydration dominance belongs to Logan Paul and KSI's brainchild.