Rednote Gains Popularity as TikTok Ban Looms in the US

As TikTok faces imminent removal from U.S. app stores on January 19, 2025, Rednote has emerged as a strong contender to fill the void. The Chinese-owned app, also known as Xiaohongshu or XHS, has soared to the top of U.S. app charts, surpassing other popular apps like Lemon8, ChatGPT, and Threads.

Founded in 2013, Rednote initially began as a shopping platform where users could review products and retail experiences. Over time, it transformed into a social media app that blends e-commerce with content creation, often compared to Instagram and Pinterest. By mid-2024, the app was valued at $17 billion, backed by investors such as Tencent and Alibaba.

As TikTok creators prepare for the platform’s potential shutdown, many are migrating to Rednote, sharing their experiences and even viral videos about the transition.

The app’s rise highlights the uncertainty surrounding TikTok, which has refused to entertain a sale of its platform despite legal pressures. While the Supreme Court could delay enforcement of the ban, creators and users alike are exploring alternatives to ensure their content has a home.