Twitch Urges Users to Drop Ad Blockers or Subscribe to Turbo

Viewers report new Twitch popups encouraging them to disable ad blockers or opt for the $11.99/month Turbo subscription for uninterrupted streams.

Twitch

Twitch has joined the fight against ad blockers by rolling out new messages encouraging viewers to either disable their ad-blocking tools or subscribe to Twitch Turbo for an ad-free experience.

On January 13, 2025, users began reporting popups when tuning into streams. Some prompts referenced specific streamers, urging viewers to support them by disabling ad blockers. Others promoted Twitch Turbo, a subscription service that costs $11.99/month and allows ad-free viewing while supporting content creators.

The move has sparked backlash online, with many users criticizing the platform’s aggressive stance. While unliked, this approach mirrors YouTube’s actions against ad blockers, including measures to make them ineffective while raising the price of its Premium service.

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